You teach the routine.
RunStudio fills the term.
Every term you fill the same classes again from the start. RunStudio does the filling: showcases cut into video, a website that makes your courses and levels clear, every enquiry kept warm until the next beginners' course opens, and students asked back before the term ends.
Every term starts from nothing. You fill the same classes again.
Where the growth leaks
- Beginners' courses are the way in, and they start a few times a year. Someone who enquires in week three has forgotten you by the next one.
- Students finish a course, mean to book the next, and don't. Nobody asked before the last class.
- Showcase night is the best content you'll have all year. It stays on students' and parents' phones.
- Adults think they're too old, too stiff or too uncoordinated, and nothing on your site tells them otherwise.
- Parents choosing a class in September ask three studios. The first to answer gets the child for years.
- Six styles and four levels on one timetable. A newcomer can't tell where they belong.
Adults think they can't. Parents want to know their child is in good hands.
Two different customers, and neither is won by a timetable.
Adult beginners are embarrassed before they start
They need to see people like them in an absolute beginners' class, and to be told plainly that nobody needs experience, strength or a particular body to begin.
Parents enrol for years
They ask about age groups, the teacher and the show. Answer quickly and clearly in September, and that child is with you until they leave school.
They stay for something to work towards
The showcase, the routine, the first move they thought they'd never get. A date in the diary carries students through a term and into the next.
Fill next term before this one ends.
Website, video, content and enquiries, made and run for you under your studio's name.
Courses and levels, made clear
Your styles, levels, term dates, teachers and where an absolute beginner starts, on a site designed for you and changed by chat. A newcomer can see which class is theirs.
Website builder, in Platform ›Showcase night, on video
The routine, the first spin, the faces backstage. Film it on a phone and send it on WhatsApp. It comes back as a short captioned video in your branding, ready for you to approve and post.
AI Content Creator ›Next term promoted from mid-term
A four-week content plan that starts selling the next course while this one is still running: the beginners' intake, the new style, the showcase date.
AI Social Manager ›Enquiries kept warm until the course starts
Enquiries from WhatsApp, Instagram, Facebook, X and email land in one inbox and get a reply in seconds. Anyone who asked between courses is chased when the next one opens.
AI Lead Manager ›Students who come back next term.
The end of a term is where a dance studio loses people. These are the weeks that decide it.
Followed through the course
When someone buys a course, a run of check-ins starts from that day and carries them through to the last class, and the ask to come back.
How Retention works ›The quiet student noticed
A student who misses two weeks mid-term hears from you that week, before they decide they've fallen too far behind.
AI Retention Manager ›A place every week
Put a student on a weekly class once and they're booked into each session as it comes round.
In the Platform module ›Parents book for their children
A parent adds their children to their own account, books their classes, sees what's left on each pass and fills in the health forms.
In the Platform module ›Three modules. £199 a month each.
Start with the one your studio needs most. Any two are £349, all three £449. Month-to-month, and covered by the 12-week money-back guarantee.
Keep your booking system. RunStudio does the growing.
Dance studios often run on a booking tool and a spreadsheet. Here's what each does well, and what RunStudio adds.
Mindbody
They do well: Booking, marketplace, and payments.
RunStudio adds: A presence of your own: your site, your showcases on video, and next term promoted before this one ends.
Glofox
They do well: Memberships, packs, and a member app.
RunStudio adds: The content and the follow-up a booking app leaves to you: enquiries kept warm, students asked back.
TeamUp
They do well: Course scheduling and membership management.
RunStudio adds: Everything that brings someone to the course list in the first place, and brings them back next term.
In RunStudio's own booking, a student can't yet enrol themselves on a whole term in one step. You sell the course as a product, or add them to the weekly class. If self-serve term enrolment matters, keep your booking platform for it and run RunStudio alongside.
“If we can't increase your retention or add new customers in 12 weeks, you get your money back.”
12 weeks from your first payment. Honoured on request — no forms, no metric small print.
The questions you're actually asking.
Does it handle term enrolment?
Partly. A course can be sold as its own product, and you can put a student on a weekly class so they're booked into each session. Students can't yet enrol themselves on a whole term in one step.
How does the content fill a course?
It turns your showcases and classes into posts and video, plans them around your term dates, and answers the enquiries they bring in. You approve anything that goes out.
Can parents manage their children's classes?
Yes. A parent adds their children to their own account, books for them and fills in their health forms. A shared family price isn't built in yet.
Who makes the content?
RunStudio does. It plans the posts, writes them, and turns the clips you film into captioned, branded video. It learns your voice, and nothing goes out until you approve it.
What does it cost?
Growth, Retention and Platform are £199 a month each, plus VAT. Any two are £349, all three £449. Month-to-month, no contract.
How does the guarantee work?
If we can't increase your retention or add new customers in 12 weeks, you get your money back. 12 weeks from your first payment. Honoured on request — no forms, no metric small print.
What happens to our data?
It's yours. Member details, bookings and payment history stay in your studio's own database. We don't sell or share it.
How fast can we go live?
Growth can be switched on the same day, because it needs nothing from your booking system. Retention and Platform follow as soon as your member list is loaded — the same day if you have an export to hand. Set-up is guided on a call, or do it yourself in the app.