You coach the WOD.
RunStudio grows the box.
The people you need next think CrossFit isn't for them, and that it costs too much. RunStudio shows them otherwise: a website that explains what they're paying for, the community on video, every on-ramp enquiry answered, and members checked on when they go quiet.
Your members love the box. Everyone else is scared of it.
Where the growth leaks
- You charge several times what a normal gym does. Your website doesn't say why.
- People believe they have to get fit before they start CrossFit, so they never start.
- Your feed is PB boards and muscle-ups. It speaks to members and puts off the people you need.
- Every gym nearby now sells 'functional fitness', and a HYROX class costs less than your membership.
- Someone asks about on-ramp between intakes. By the time the next one starts, they've gone cold.
- A member gets injured or hits a plateau, stops coming, and nobody checks in.
The people you need next don't think CrossFit is for them.
Your members are your proof. Most of them started exactly where a new enquiry is now.
They think they need to be fit first
They need to see scaling: the same workout done three ways, by ordinary members. And an on-ramp that starts from nothing.
They're comparing you with a cheap gym
What they can't see from outside is a coach watching every lift, a class of twelve, and people who know their name.
They stay for the people
The 6am crew, Friday night during the Open, the cheer for whoever finishes last. Community is why members stay for years, and why they drift when they fall out of it.
Show the box to people who've never been inside.
Website, video, content and enquiries, made and run for you under your box's name.
A website that explains the price
Your coaches, class sizes, how on-ramp works and what a first session is like, on a site designed for you and changed by chat. It answers 'why does it cost more?' before anyone asks.
Website builder, in Platform ›The community, on video
A first pull-up, a scaled workout next to an Rx one, the whole class waiting for the last finisher. Film it on a phone and send it on WhatsApp. It comes back as a short captioned video in your branding, ready for you to approve and post.
AI Content Creator ›A plan that speaks to beginners too
A four-week content plan that mixes member stories and scaling with the PBs, and builds towards your next on-ramp intake or the Open.
AI Social Manager ›Every on-ramp enquiry answered
Enquiries from WhatsApp, Instagram, Facebook, X and email land in one inbox and get a reply in seconds. Anyone who asked between intakes is chased when the next one opens.
AI Lead Manager ›Athletes who are still here next year.
A box runs on members who stay for years. These are the moments they slip away.
The weeks after on-ramp
From their first class, a new member gets a check-in each week, through the stretch where the regular classes still feel like someone else's.
How Retention works ›The injured and the quiet, checked on
A member who hasn't been in for a fortnight hears from you that week, in your voice. Most of them only needed to be asked.
AI Retention Manager ›Memberships kept live
A failed payment or an expiring membership is followed up before it lapses.
How Retention works ›Your numbers on WhatsApp
New members, class fill and who has gone quiet, reported to you the way a good manager would.
AI Business Advisor ›Three modules. £199 a month each.
Start with the one your box needs most. Any two are £349, all three £449. Month-to-month, and covered by the 12-week money-back guarantee.
Keep your programming tool. RunStudio does the growing.
Every box already has something for programming and gym management. Here's what each does well, and what RunStudio adds.
Wodify
They do well: WOD programming, benchmark tracking, leaderboards.
RunStudio adds: Your website, social video, content plan and every enquiry answered. Wodify doesn't do any of that.
PushPress
They do well: Booking, billing, and member management.
RunStudio adds: Growth on top of the billing: on-ramp enquiries converted, quiet members checked on.
Zen Planner
They do well: Memberships, scheduling, and records.
RunStudio adds: An AI that works your leads and lapsed members instead of holding the records, and makes the content your box isn't making today.
RunStudio doesn't do WOD programming, benchmark tracking or daily WOD scores. They're on our roadmap, not shipped. Keep Wodify, PushPress or Zen Planner for those. Its leaderboards are for timed events, such as a HYROX sim.
“If we can't increase your retention or add new customers in 12 weeks, you get your money back.”
12 weeks from your first payment. Honoured on request — no forms, no metric small print.
The questions you're actually asking.
Does it replace Wodify, PushPress or Zen Planner?
No. Keep whichever you use for programming and tracking. RunStudio does the growing around it: website, video, content, enquiries and follow-up.
Do you do WOD programming or leaderboards?
WOD programming and daily scores, not yet: they're on our roadmap, so keep your programming tool for the workout. Leaderboards are built for timed events such as a HYROX sim, with a live board on the TV.
Can it handle on-ramp and drop-ins?
Yes. Classes, capacity and passes work the same for an on-ramp course, a regular class and a visiting drop-in.
Who makes the content?
RunStudio does. It plans the posts, writes them, and turns the clips you film into captioned, branded video. It learns your voice, and nothing goes out until you approve it.
What does it cost?
Growth, Retention and Platform are £199 a month each, plus VAT. Any two are £349, all three £449. Month-to-month, no contract.
How does the guarantee work?
If we can't increase your retention or add new customers in 12 weeks, you get your money back. 12 weeks from your first payment. Honoured on request — no forms, no metric small print.
What happens to our data?
It's yours. Member details, bookings and payment history stay in your box's own database. We don't sell or share it.
How fast can we go live?
Growth can be switched on the same day, because it needs nothing from your booking system. Retention and Platform follow as soon as your member list is loaded — the same day if you have an export to hand. Set-up is guided on a call, or do it yourself in the app.