Small classes.
Full every time.
Most people near you couldn't say what a barre class is. RunStudio shows them: a website that explains it to someone who has never tried it, your classes on video, every 'is it like ballet?' answered, and new members followed through the weeks where most give up.
People don't know what barre is. Nobody is telling them.
Where the growth leaks
- People hear 'barre', think ballet, and decide it isn't for them before they've seen a class.
- Reformer Pilates has the attention at the moment. Barre gets compared with it, and has to explain itself.
- Your classes are small. Two empty places is a fifth of the room.
- You teach most of the timetable yourself. The marketing happens on Sunday night, if it happens.
- The results show at around week six. Most new members who leave, leave by week three.
- Your members would bring a friend tomorrow. Nobody has asked them to.
They come for the result. They stay because someone knows their name.
Barre grows by word of mouth, one friend at a time. Your marketing should work the same way.
They don't know what it is yet
They need to see a class: small movements, light weights, a barre to hold, no dance background needed. One clear video does more than any description.
They come with a friend
Most first visits are two people who dared each other. A bring-a-friend week is the best advert a barre studio has.
They notice being noticed
In a class of twelve the teacher knows who's missing. Members stay with the studio that says so.
Show people what barre is, and who it's for.
Website, video, content and enquiries, made and run for you in your studio's voice.
A website that explains barre
What a class is, who it's for, what to wear and how a first visit works, on a site designed for you and changed by chat. Someone who has never tried it can see themselves in the room.
Website builder, in Platform ›The class, on video
The pulse, the shake, the laugh at the end. Film a minute on your phone and send it on WhatsApp. It comes back as a short captioned video in your branding, ready for you to approve and post.
AI Content Creator ›A plan you don't have to think up
A four-week content plan: what barre is, a member at week six, the new class time, bring-a-friend week. Each post comes with a brief, so Sunday night is yours again.
AI Social Manager ›Every 'is it like ballet?' answered
Enquiries from WhatsApp, Instagram, Facebook, X and email land in one inbox and get a reply in seconds, then a first class or the intro offer.
AI Lead Manager ›New members who make it to week six.
In a small studio every regular counts. These are the moments you lose them.
The first four weeks, followed
From their first class, a new member gets a check-in each week, through the stretch where most people stop.
How Retention works ›The missing regular, noticed
Someone who came twice a week and hasn't booked for a fortnight gets a warm note in your voice. Not a discount.
AI Retention Manager ›Freed places filled
When a place opens in a full class, the waitlist is offered it and the reminder goes out.
AI Front Desk ›Packs renewed before they lapse
A class pack about to run out or a failed payment is followed up before the member loses the habit.
How Retention works ›Three modules. £199 a month each.
Start with the one your studio needs most. Any two are £349, all three £449. Month-to-month, and covered by the 12-week money-back guarantee.
Keep your booking system. RunStudio does the growing.
Barre studios usually run on a boutique booking platform. Here's what each does well, and what RunStudio adds.
Mindbody
They do well: Booking, marketplace, and payments.
RunStudio adds: A presence of your own: a site that explains barre, your classes on video, and enquiries answered in your voice.
Glofox
They do well: Studio memberships, packs, and a member app.
RunStudio adds: The content that wins the first visit, and the follow-up that gets a new member to week six.
bSport
They do well: Boutique booking, waitlists, and packs.
RunStudio adds: Growth on top of the bookings: website, social video, a content plan, and members kept.
TeamUp
They do well: Scheduling and membership management.
RunStudio adds: Everything that brings someone to the timetable in the first place, and brings them back.
RunStudio works alongside the booking platform you already have. You don't have to move to grow.
“If we can't increase your retention or add new customers in 12 weeks, you get your money back.”
12 weeks from your first payment. Honoured on request — no forms, no metric small print.
The questions you're actually asking.
Will it feel personal, or like marketing?
Personal. It learns your studio's voice, messages are timed to what the member has actually done, and you approve anything that goes out.
Can it run an intro offer or a bring-a-friend week?
Yes. It plans the posts and the emails, answers the enquiries, and follows up everyone who came so the visit becomes a membership.
Do I have to leave my booking system?
No. RunStudio sits alongside your platform. Members keep booking where they always have.
Who makes the content?
RunStudio does. It plans the posts, writes them, and turns the clips you film into captioned, branded video. It learns your voice, and nothing goes out until you approve it.
What does it cost?
Growth, Retention and Platform are £199 a month each, plus VAT. Any two are £349, all three £449. Month-to-month, no contract.
How does the guarantee work?
If we can't increase your retention or add new customers in 12 weeks, you get your money back. 12 weeks from your first payment. Honoured on request — no forms, no metric small print.
What happens to our data?
It's yours. Member details, bookings and payment history stay in your studio's own database. We don't sell or share it.
How fast can we go live?
Growth can be switched on the same day, because it needs nothing from your booking system. Retention and Platform follow as soon as your member list is loaded — the same day if you have an export to hand. Set-up is guided on a call, or do it yourself in the app.