You coach the fighters.
RunStudio brings the beginners.
Most people who would love your gym are afraid to walk into it. RunStudio shows them the way in: a website with a clear start for beginners and for parents, pad work and gradings on video, every enquiry answered, and every new member followed through their first weeks.
From the outside, your gym looks like it's only for fighters.
Where the growth leaks
- People assume they'll be hit on day one. They see sparring on your page and never enquire.
- You have three audiences: fighters, people who want the fitness, and parents. One feed is trying to talk to all of them.
- Parents ask which class suits a seven-year-old. The answer comes two days later, after they've booked somewhere else.
- A beginner has one hard session, feels out of place, and doesn't come back. Nobody followed up.
- The long gap between gradings is where students quietly stop.
- Fight nights, gradings and competitions are your best content. They stay on people's phones.
Most people who join a fight gym never want a fight.
They want to get fit, learn something real, or find something for their child. Each of them needs a different answer.
Beginners expect to get hurt
They need to see the beginners' class: bags, pads, technique, and no sparring until they ask for it. Show that and the enquiry comes.
Parents are buying for a child
They want confidence, discipline and a safe room. They ask about age groups and a trial class, and they decide quickly when someone answers well.
They stay for progress
The next belt, a first spar, a cleaner jab. When progress stops being visible, attendance slips a few weeks later.
Show the gym beginners are afraid to walk into.
Website, video, content and enquiries, made and run for you under your gym's name.
A way in for each of them
Beginners, juniors by age group and fighters each get a clear start, with the timetable, the trial and what to bring, on a site designed for you and changed by chat.
Website builder, in Platform ›Pads, gradings and fight night, on video
A beginner's first round on the pads, a junior grading, the walk-out. Film it on a phone and send it on WhatsApp. It comes back as a short captioned video in your branding, ready for you to approve and post.
AI Content Creator ›A plan that speaks to beginners too
A four-week content plan that balances the beginners' course, the juniors' intake, grading day and fight night, so the feed isn't only for people already inside.
AI Social Manager ›Every parent and beginner answered
'Will I have to spar?' 'Which class for a seven-year-old?' Enquiries from WhatsApp, Instagram, Facebook, X and email land in one inbox and get a reply in seconds, then a trial.
AI Lead Manager ›Beginners who become regulars.
The first month decides whether someone trains for years. After that, it's progress that keeps them.
The first four weeks, followed
From their first class, a new member gets a check-in each week. The beginner who felt out of place hears from you before they decide not to come back.
How Retention works ›Stalled members noticed
When someone's attendance slips between gradings, RunStudio sees it that week and gets in touch in your voice.
AI Retention Manager ›Parents book for their children
A parent adds their children to their own account, books their classes, sees what's left on each pass and fills in the health forms.
In the Platform module ›Memberships kept live
A failed payment or an expiring pass is followed up before the membership lapses.
How Retention works ›Three modules. £199 a month each.
Start with the one your gym needs most. Any two are £349, all three £449. Month-to-month, and covered by the 12-week money-back guarantee.
Keep your gym-management tool. RunStudio does the growing.
Most fight gyms run on a gym-management platform. Here's what each does well, and what RunStudio adds.
Wodify
They do well: Programming, skills tracking, and gym management.
RunStudio adds: Your website, social video, content plan and every enquiry answered. Wodify doesn't do any of that.
PushPress
They do well: Booking, billing, and member management.
RunStudio adds: Growth on top of the billing: beginners brought in, followed up and kept.
Zen Planner
They do well: Martial-arts memberships, belts, and scheduling.
RunStudio adds: An AI that works your leads and lapsed members instead of holding the records, and makes the content your gym isn't making today.
RunStudio doesn't track belts, gradings or skills. That's on our roadmap, not shipped. Keep Wodify, PushPress or Zen Planner for those.
“If we can't increase your retention or add new customers in 12 weeks, you get your money back.”
12 weeks from your first payment. Honoured on request — no forms, no metric small print.
The questions you're actually asking.
Does it track belts, gradings or skills?
Not yet. It's on our roadmap. Keep your current tool for gradings. RunStudio does the growing around it: website, video, content, enquiries and follow-up.
Can it handle juniors and families?
Yes. A parent can add their children to their own account, book classes for them and fill in their health forms. A shared family price isn't built in yet.
How does it help with nervous beginners?
Before they come, it answers their questions in seconds and shows them the beginners' class. After their first session, it checks in each week for the first month.
Who makes the content?
RunStudio does. It plans the posts, writes them, and turns the clips you film into captioned, branded video. It learns your voice, and nothing goes out until you approve it.
What does it cost?
Growth, Retention and Platform are £199 a month each, plus VAT. Any two are £349, all three £449. Month-to-month, no contract.
How does the guarantee work?
If we can't increase your retention or add new customers in 12 weeks, you get your money back. 12 weeks from your first payment. Honoured on request — no forms, no metric small print.
What happens to our data?
It's yours. Member details, bookings and payment history stay in your gym's own database. We don't sell or share it.
How fast can we go live?
Growth can be switched on the same day, because it needs nothing from your booking system. Retention and Platform follow as soon as your member list is loaded — the same day if you have an export to hand. Set-up is guided on a call, or do it yourself in the app.