You bring the energy.
RunStudio brings the riders.
What you sell is a dark room, a loud playlist and an instructor people follow, and a timetable shows none of it. RunStudio puts the room on video, builds a website that sells the ride, fills the off-peak bikes and answers every first-timer who asks whether they'll keep up.
The 6pm ride sells out. The 1pm goes out half empty.
Where the growth leaks
- Peak rides have a waitlist. The mid-morning and lunchtime rides go out with half the bikes empty, and they cost the same to run.
- The room is the product: the lights, the sound, the instructor. A timetable and a photo of empty bikes show none of it.
- First-timers worry about cleats, setting up the bike and being the slow one. Nobody answers, so they never book.
- Riders follow instructors. When one leaves or changes slot, their riders go with them.
- A bike at home and the spin class at a big gym are both cheaper. Nothing you post shows why your room is worth more.
- A rider misses two weeks on holiday and the routine is gone. Nobody asks them back.
Nobody pays boutique prices for a bike.
They pay for forty-five minutes they couldn't make themselves do alone. That's what your marketing has to show.
They book the instructor
Riders choose by who's on the podium and what they play, then by the time. Your instructors should be the face of your content, under your studio's name.
First-timers fear being the slow one
Do I need special shoes? Who sets up the bike? Can I sit at the back? The studio that answers those before they're asked gets the first booking.
They ride on a routine
Same ride, same days, same bike if they can get it. The routine holds for months, and breaks after two missed weeks unless someone notices.
Put the energy of the room on their phone.
Website, video, content and enquiries, made and run for you under your studio's name.
A website that sells the ride
Your instructors, your ride types, what to bring and how a first ride works, on a site designed for you and changed by chat. It looks like the room feels.
Website builder, in Platform ›The room, on video
The lights dropping, the instructor's call, the last climb. Film it on a phone and send it on WhatsApp. It comes back as a short captioned video in your branding, ready for you to approve and post.
AI Content Creator ›Quiet rides promoted
A four-week content plan that puts the off-peak rides, the new instructor and the theme ride in front of the people who can make them. Each post comes with a brief your team can shoot from.
AI Social Manager ›Every first-ride question answered
'Do I need cleats?' 'I've never done this, is that all right?' Enquiries from WhatsApp, Instagram, Facebook, X and email land in one inbox and get a reply in seconds, then a first ride.
AI Lead Manager ›Riders who are back next week.
A rider who comes three times a week for a year is worth more than ten who try an intro offer. These are the moments you lose them.
The broken routine, caught
A rider who came three times a week and has missed two hears from you that week, in your studio's voice, before the habit has gone.
AI Retention Manager ›Freed bikes offered to the waitlist
When someone drops out of a full ride, the waitlist is offered the place and the reminder goes out.
AI Front Desk ›Packs and passes renewed
A pack about to run out or a failed payment is followed up before the rider drifts.
How Retention works ›Your numbers on WhatsApp
Which rides filled, which didn't, and who has gone quiet, reported to you the way a good manager would.
AI Business Advisor ›Three modules. £199 a month each.
Start with the one your studio needs most. Any two are £349, all three £449. Month-to-month, and covered by the 12-week money-back guarantee.
Keep your booking system. RunStudio does the growing.
Cycling studios usually run on a boutique booking platform. Here's what each does well, and what RunStudio adds.
Mindbody
They do well: Booking, marketplace reach, and payments.
RunStudio adds: A presence that's yours: your site, your room on video, and off-peak rides promoted.
Glofox
They do well: App-first booking and memberships.
RunStudio adds: The content and the follow-up a booking app leaves to you: first-timers answered, quiet riders brought back.
bSport
They do well: Boutique booking with spot selection, waitlists, and packs.
RunStudio adds: Growth on top of the bookings: website, social video, a content plan, and riders kept.
RunStudio's own booking doesn't let riders pick a specific bike. Classes have a capacity and a waitlist. If bike selection matters to your riders, keep your booking platform for it and run RunStudio alongside.
“If we can't increase your retention or add new customers in 12 weeks, you get your money back.”
12 weeks from your first payment. Honoured on request — no forms, no metric small print.
The questions you're actually asking.
Can riders pick a specific bike?
Not in RunStudio's own booking. Classes have a capacity and a waitlist, not a bike map. If your riders expect to choose a bike, keep the booking platform that does it. Growth and Retention work alongside it.
How does it fill the off-peak rides?
It promotes them in the content plan, puts them in front of the riders most likely to make them, and answers the enquiries that follow. Peak rides fill themselves; the quiet ones need selling.
Do I have to leave my booking system?
No. RunStudio sits alongside your platform. Riders keep booking where they always have.
Who makes the content?
RunStudio does. It plans the posts, writes them, and turns the clips you film into captioned, branded video. It learns your voice, and nothing goes out until you approve it.
What does it cost?
Growth, Retention and Platform are £199 a month each, plus VAT. Any two are £349, all three £449. Month-to-month, no contract.
How does the guarantee work?
If we can't increase your retention or add new customers in 12 weeks, you get your money back. 12 weeks from your first payment. Honoured on request — no forms, no metric small print.
What happens to our data?
It's yours. Member details, bookings and payment history stay in your studio's own database. We don't sell or share it.
How fast can we go live?
Growth can be switched on the same day, because it needs nothing from your booking system. Retention and Platform follow as soon as your member list is loaded — the same day if you have an export to hand. Set-up is guided on a call, or do it yourself in the app.